Here's the thing:
Much as I love yarn shops that put prices on their yarns, there's a small danger that, when a semi-acquaintance/coworker/fellow knitter/[what's it called when you attended the same college, but it different years?] asks what yarn you're using, you'll hand her the label, and the fourth fact she learns about you will be that you spent $26 for a skein of sock yarn.
On the plus side, the yarn is gorgeous, the skein was enough for 2 socks (I may like good sock yarn, but I'm not crazy), and the socks are turning out very well. AND I'm about to bind off the second, so it probably won't happen again.
At least not with this yarn!